DIY Immigration to New Zealand

Industry Feedback

Industry feedback has indicated that an estimated 30% of all applicants who lodge their application online and directly with the immigration authorities get it WRONG AND FAIL.

It is estimated that a further 20% of applicants who do not use an agent become confused and frustrated with the application process and find it difficult or impossible to get answers to their specific concerns or questions from the immigration authorities. As a result, they unnecessarily drop out of the application process.

Overall, this equates to an estimated up to 50% FAILURE RATE for "do-it-yourself" applicants applying directly to the immigration authorities.


The industry is currently under review and the Government has introduced a migration agent licensing process to protect the new migrants from false and inaccurate information. You can visit the Immigration Authorities Advice website to find a registered agent to assist you in the immigration process.

Licensing for Advisers

Management of Choice Life Limited confirm that we attended the Immigration Advisers Workshop hosted by the Registrar in Auckland. The Immigration Advisers Authority ("IAA") aims to promote and protect the interests of consumers receiving immigration advice by regulating the industry. The immigration advisers were given until 4 May 2009 to obtain the new license and advisers are in negotiations with the IAA to obtain information about the new procedures and processes to be implemented.

We are exempt from obtaining a license as we fall under migrant support services, this means that we do not provide immigration advice. For information about registered agents, please see the list on the IAA's website. We agree to abide by all the rules of conduct as stipulated in the IAA codes of conduct for advisers, and assure you of professional service at all times.

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